Why Content Plays a Major role in Social Media Marketing?


Content is an innovative way of sharing an online information (such as videos, blogs, and social media posts) that does not specifically encourage a brand but is considered to stimulate interest in its products or services. Content is one of the best methods of most marketers nowadays.

Types of Content in Social media

  • Written posts, blogs and articles
  • Images
  • Videos
  • Video stories
  • Live videos
  • E-Books
  • E-Courses
  • Info graphics
  • News Letters
  • Testimonials and reviews

Written posts, blogs and articles

You need a lot of creativity and new ideas to write posts, blogs and articles. Writing should be creative and also informative, first of all you need to understand your audience in order to grab their attention.

You don’t need to be an expert in writing, if you can attract your readers with a great introduction people will not mind reading the rest.


Images are definitely the best thing to promote your brand and easiest content to create. Images work well on all social media platform, adding an image to a blog or a post will help improve user engagement.

Images can be stand-alone in social media posts but still conveys the full message to your audience and keep them occupied.


Videos are the easiest and convenient way of engaging the audience in a deeper level. Videos are best method to enhance social media marketing, and also plays an important role for the marketing success.

Video stories

Video stories are short videos that lasts for 24 hours which educates viewers about your marketing which brings good connection between your customers and your company.

It can be a short documentary video, explainer video, demo video or a promo video which is effective way to narrow your focus on your customers.

Live videos

Live videos are the best way to bring events to the audience who aren’t physically able to attend. Unlike video stories, which disappears after 24 hours, you can still watch live streams later.

Live videos allow people to connect with your brand in ways that articles, blog posts or pre-recorded videos which simply can’t.


An eBook seems to be more detailed than articles and blog posts, an eBook is a compilation of multiple blog posts combined together as chapters of same category.

You will need a professional content writer and the best contents in order to write an eBook.


An e-course is known as an online learning system, it is designed in a way that you can teach the courses outside the traditional classroom environment.

Once you have got a plan for your e-course, you need to create the best content and upload it, your job is not done with uploading. You need to find the best online course platform, you need to promote it and advertise it in order to trade it.

Info graphics

Info graphics use written concepts and visuals to support explanations, they are especially used to convey complex ideas. Info graphics help marketers to drive more traffic to their website and create brand awareness and boost engagement.

Info graphics helps solve the difficult concepts or break down complex information into a simple one and make it easier to understand.

News Letters

News letters are one of the main tools of email marketing in order to attain best results to promote your business when used correctly. Newsletters are often used by people who have websites and blogs to advertise a product, content and an article.

Testimonials and reviews

People trust the opinions and experiences of others more than what a business says, which is why testimonials and reviews are so important. Encouraging customers to offer their testimonials and reviews will help build your business better.

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